AustinPUG Health

AustinPUG Health

You already know how to strike a balance between aspiration and achievability in the gym. Apply those skills when blueprinting your business objectives and you can make a phenomenal start as a personal training entrepreneur.

When you outline the fitness goals of a new client, it helps you design the entire training programme and it helps you both measure progression as time goes by. Without the goals, the training is random, misguided and potentially unsafe.

Your business needs that same level of direction if not more.

Setting goals is the first step in turning the invisible into the visible.? Tony Robbins

When you write down your goals, keep them simple and succinct. If you set an ambiguous objective, it can be difficult to determine its conclusion.

The whole idea behind concise business planning is taken from the school of Health and Fitness Education. Within the course material on marketing, the experts behind HFE apply the SMART acronym when it comes to outlining goals:


The completion of every objective should be quantifiable by a yes’ or a no’. You need to take an ice-cold approach to this. If you find yourself tempted to quantify a goal with almost’, kind of’, maybe’, or anything of that sort chop it out and change the goal to something more finite.


Every goal needs to be easily measurable. For example, a business goal such as have a happy client base’ isn’t going to work (unless you always plan on carrying out extensive happiness surveys for each client).

Keep the business objectives centred on more tangible things like money, services and marketing.


As a fitness expert, know better than anybody how detrimental it can be to have an unreachable target. You would never set an unachievable target for a new client, as their inevitable failure would only lead to depleted motivation.

So, don’t do it to yourself in a business sense. Keep your goals realistic and once you have accomplished every one of them, reset to more ambitious aims in the future.


This falls in line with specificity. You don’t want a goal in there that distracts from the fundamental purpose of your profession.

Also, your goals should always be relevant to the life-cycle of your business. For example, you wouldn’t necessarily look at employing a team of junior trainers at the beginning of your career but that could be a new goal in a few years.


Deadlines are one of the most important drivers for the self-employed.

Put a stopwatch on each objective and you’ll catalyse the growth of your business, just by applying a sense of urgency.

Outline Your Business Goals in 3 Easy Steps

  1. Print out the SMART principle and keep it at your elbow when writing your business goals. Some trainers even use it when preparing the fitness goals of a client it’s a simple method of keeping things real’. Try it.
  2. Create an Excel document with the following three column categories: Finance, Services, and Marketing. You’ll be typing your objectives directly into the relevant columns and this filtering technique makes the process much easier.
  3. Apply a short-term (within a year), medium-term (within two years) or long-term (within three-five years) tag to each goal.

With this basic outline laid out, you can go into more specific detail and deadlines later on. To get a clear idea of how the best personal trainers go about it, refer to the examples contained in HFE’s Business and Marketing Skills Level 3 Student Manual.

In a way, completing the HFE course and gaining an accreditation with the Register of Exercise Professionals, could be a short-term goal in itself and would fit nicely in your services column.

Why not check out the Google + page for further information.

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